Prospective clients are more likely to take immediate notice of your site when you have a pay-per-click ad showing up in the “sponsored ads” area of the search engine results pages. The efficacy of Pay-Per-Click advertising significantly outweighs other alternatives. This makes reaching your target audience much easier and cheaper than paying for expensive pop-up ads. Aside from being an extremely expensive alternative, research has shown that consumers do not like how in-your-face advertising like pop-ups are.
Another advantage of law firm PPC advertising is that it lets you choose your website’s landing page, which means you get to determine the first page your visitors will see, which does not always happen through organic search results. This is advantageous to your practice because it typically leads to higher conversion rates which draws more paying customers.
Radix Interactive will help your law firm get started with a strong Pay-Per-Click advertising solution. We give clients the ability to use Pay-Per-Click services for their website at their own discretion, complete with the option to purchase advertising on a daily, weekly, or monthly basis. Because we appreciate the value of strong SEO, we can combine your PPC campaign and SEO services in one affordable package. This can save you significant money while also helping to increase your bottom-line.