The secret to effective marketing is in your content. Content reigns in today’s digital world of marketing, and one of the best ways to produce legitimate content on the web is maintaining an active blog.
To remain active and gain tangible value with your law firm blog, it’s imperative that you implement a solid blogging strategy and establish an easy routine for both writing and publishing your blog posts. These tips will guide you in coming up with a blogging strategy, garner more web traffic, as well as further establish the brand of your law firm and a build a stronger clientele following.
1. Blog Often
The more blog posts you can produce, the more success your site will see. Additional content on your site means that you will have additional pages indexed on the search engines, increased web traffic and shares on social media, stronger brand awareness for your firm and, ultimately, increased numbers of inbound client leads.
2. Cover Relevant News
At any given time you can find a story of a celebrity, professional athlete or politician who is enduring some sort of legal issue; be it a divorce, bankruptcy or criminal charge. Utilizing high-profile cases that are relevant to the services offered at your firm, and give your legal perspective.
3. Write in Layman’s Terms
Legal issues are typically quite complex for the average person to understand without looking up the jargon used. This means that you should stick to terms that are simple and concise; explaining in-depth any points that might be confusing.
4. Utilize SEO
Blogging traditionally isn’t something attorney’s just do for fun. Typically it’s done solely to attract additional clients, so it’s important to implement SEO in every blog you write. You should begin by targeting one keyword or search phrase per post, then be sure to use the keyword or phrase multiple times, using media such as video, images, infographics, etc. to drive your point home. Also, use links to organize and tie any related content together, then be sure to share every post on social media.
5. Answer people’s questions
Questions can make for great blog post topics because they intrigue the audience and also fulfill the answers for commonly searched questions with your legal expertise. Answering legal questions can provide an endless source of blog topics – just be sure to keep track of questions your clients are asking on a regular basis, and if you’ve answered them yet.
6. Encourage Conversation and Sharing
Don’t simply be a static source of legal content and information; encourage discussion amongst readers and answer any questions or concerns people may have. This gives your blog a more personal touch and fosters an interactive environment.
7. Write Compelling Titles
Your primary goal for your law firm blog should be to draw visitors to your site. The strongest way to attract more visitors is to have high click-through rates whenever someone comes across your content on the web. More compelling titles on your posts will draw more clicks. Also, creating lists like this post has can draw people in very quickly.